Fashion Week
Spring / 2021
KIND: event campaign / print design / social media campaign
RECOGNITION: ADDY (Student) Gold
Held in Milan, Italy, Fashion Week is one of the most anticipated and extravagant events of the year for both designers and attendees. The flamboyance of the event - as well as the fashion that has emerged from it - is a large part of the inspiration for the print design. Pieces from the designer Iris Van Herpen are the main imagery used throughout the invitation package and informational booklet, showcasing the grandiose quality of fashion week itself. The figures displayed on the posters call attention to the event, made even more vivd and energetic against the vibrant orange that is used throughout the campaign. Each piece in combination is meant to capture the luxury and exclusivity of the event, while rousing excitement for the fashion that is to come from it.
